Audience: Swimming coaches who oversee & train swimmers in a group setting

Responsibilities: Instructional design (action mapping, storyboarding, mockups, prototypes, full build), visual design, video editing

Tools Used: Articulate Storyline 360, Adobe premier pro, PowerPoint, Google Docs, MindMeister, Freepik, Gopro 11

The Process

Action Mapping

Tsunami sought help in retaining new members due to a recent enrollment drop (which is impacting their monthly funding). After observing practices and gathering input from coaches and members, the recurring issue was the lack of a sense of belonging during practices. Brainstorming led to identifying two key areas where coaches could foster belonging: through individual swimmer interactions and overall team dynamics. Recruitment efforts were handled by the social media manager, allowing the focus to shift to retention. To address this, the team prioritized improving individual relationships between coaches and swimmers, with plans to tackle broader team culture later due to time constraints.

To foster a sense of belonging, the action plan focused on providing technique correction, analyzing swimmers’ techniques, and setting individual goals. Coaches could offer immediate tips on drills, but to expand their drill options, we developed a comprehensive video drill list, forming the project's core. While video recording swimmers for technique analysis was considered, logistical and cost challenges led to the purchase of a single camera for use once a month as a supplementary tool. To track swimmers’ goals, the team utilized the app’s notes feature to share progress among coaches. With these items in place, we began designing the video drill guide.

Drill List Creation

After sitting down with the coaches, we compiled a list of swimming drills most beneficial for targeting a wide range of swimming techniques. We began with the four main swimming strokes and then branched out to more fundamental skills, such as kicking, body positioning, and breath control. Once the drills were selected, I wrote descriptions and tips for each drill, which would be used as display information in the video drill guide. Below is a portion of the drill list we created, including the drill name, a description, its benefits, and visual examples of how to execute them.

Layout and Interface

Once the list was reviewed and approved, I moved on to create a visual mock-up of the video drill guide. I started by designing a color palette that accurately represented the team’s colors. Thematically, I kept the fonts and design playful to reflect Tsunami's identity. Using Storyline 360 to create the interfaces, I focused on simplicity to ensure the coaches had what they needed for immediate use at the pool. I developed several interface variations to give the coaches a choice of what they found most inviting to use. After reaching a consensus, we decided on mock-up #4.

Filming

With the drills and interface finalized, I filmed them using a GoPro 11 and a volunteer swimmer from Tsunami’s team. Despite consulting a film director for tips, the process was challenging due to limited time with the swimmer and pool restrictions. We spread the filming over two days, with sessions lasting 2 to 4 hours each. I appreciate the swimmer’s patience through the long shoots. The GoPro 11 had its difficulties, as footage could only be reviewed after uploading, so I took multiple takes to ensure accuracy. Below is an action shot from one of the drills.

Editing

The editing process began once all the filming was complete. Using Adobe Premiere Pro, I edited the videos to fit the layout dimensions, removing any unnecessary footage that detracted from the essence of the drill. I also removed the audio to allow for smoother interactions with the interface. The entire editing process took several days due to the large number of drills (videos) to edit. Once all the videos were edited, I proceeded with the full development of the video drill guide.

Full Development

Using the interface layout chosen by the coaches, I began filling out the description, drill titles, and helpful tips sections of the guide (as shown below). After all the drills were written out and tailored to fit the screen, I started inserting the edited videos to create a more cohesive feel for the guide.

Reflections

This project was more challenging than anticipated, with many moving parts in addition to addressing the unique problem SF Tsunami was facing. There were multiple ways this issue could have been approached, as outlined in the action mapping section. As an instructional designer, it is crucial to focus on the true goal of the project and ensure that time is used effectively. Although every proposed solution contributed to the goal of increasing and retaining membership, I chose to concentrate on efforts that would produce measurable outcomes.

While this project may be considered "complete," the real work begins now. The goal was to retain members by fostering a sense of belonging at the pool. I have developed a tool for coaches to use in building those one-on-one relationships that ultimately enhance the swimmers' sense of belonging. However, this does not guarantee that the tool will be implemented with the highest fidelity. As a result, continuous monitoring and assessment of the tool's impact will take place over the next 3 to 6 months. Data will be collected through swimmer surveys and observational notes on coaches' interactions during swim practices. Fortunately, I will continue working with SF Tsunami to help them achieve their goal.